What is Information Marketing?
Information marketing (or info marketing), as the name implies, is basically about selling information to people online or offline. When carried out online, this information is usually made available in soft copy and could take the form of e-books, reports (or e-booklets), videos, audio or any other format.
For a country like Nigeria, e-books used to be generally easier and more accessible over the Internet than videos because of the slow internet connection speeds and expensive bandwidth costs. But with falling data costs in recent years, video based information products are becoming more common place.
Don’t let the word Marketing scare you. This is not face to face marketing and you do not need to meet anybody one on one or try to verbally convince anybody to buy anything. In info marketing, your web pages and email messages do all the marketing for you and all you have to do is sit back, answer any user inquiries and wait for the payment alerts to start arriving on your phone.
How it Works
In this type of online business, once you have set up the proper systems and have started promoting and advertising, everything else is nearly automatic.
Information marketing is very good because you can begin to get profits within three months of starting up. Once the system is in place, all you are required to do is monitor it occasionally to ensure that you are getting the desired response, and also monitor your bank account. When anybody buys from you, you verify their payment and forward the product to their email and that’s it. This can either be done manually or automatically.
But unlike Google Adsense where you can start without any capital, to get fast and guaranteed results from information marketing, you need to invest a little amount to start up. The first sales you make can then be reinvested into the business and after a short while, you will begin to turn in increasingly bigger and better profits as your list of prospects grows and more people get to know about you and your products.
Also you do not necessarily need to be the one to write or create this information that you market. There are places where you can buy the rights to resell already existing ebooks or hire someone to write for you. These rights are known as resale rights (or resell rights) and there are different types. So if you cannot create your own product (e.g ebook or video course), you can buy the resale rights of products created by other people.
People who join our M.O.B course by registering as Silver Agents or Gold Agents also get some free resale rights e-books which they can start off their info marketing business with so if you are planning to register for the M.O.B course through the Agent membership, you do not need to worry about something to start with. Take note though, that Silver Agents get fewer and lower quality resale rights products but Gold Agents get lots more resale rights products and better quality ones too, all for free.
However if you did not register as a Silver or Gold Agent but you just bought only the M.O.B course directly then you have no choice but to write your own e-book (and hope that it is good enough for people to buy) or to buy the resale rights to someone else’s product. Soon you will be able to buy resale rights ebooks from the MoneyMaker Online Shop (look for products in the MRR category or whose titles start with [MRR])
Once you have obtained the product, the next step is to promote and market it. There are two common approaches you could take to promoting it. The first approach is to build a list of prospective buyers by offering them something for free like a free e-book or a free email course. The strategy of building a list of prospective buyers is known as the indirect or autoresponder method or email marketing. After using the free item to lure them in and increase your credibility then you start sending them emails gently marketing your products to them. Since you have already captured their email, you can keep mailing and mailing them trying to get those who have not yet bought to buy.
Another method is the direct method. Here you do not use an autoresponder to capture emails. All you need is just a web page talking about the benefits of your e-book and trying to convince the visitor to buy. This page, also known as a sales page, will list the benefits and contents of the e-book or package that you are selling and most importantly instructions telling people how to order for the product.
For Nigerians, the simplest process of ordering for info products is by stating your bank account and asking customers to pay into it after which they should send a text message to you with the depositor name, payment slip number, amount paid, email and phone. There are different ways and formats you can use to build a sales page. An example of a sales page is this one for our Bead making course: https://moneymaker.ng/shop/beadmaking/
When a payment is made into your account, you will get an alert from your bank and all you need to do is to confirm the payment with the texts sent to you and forward the e-book to the buyer’s email address. There are also automatic ways that payments can be processed via ATM card but that is a much more complex process.
Once you have your sales page up, your next task would be to start promoting and advertising the page so as to get as many people as possible to visit it so that they can see what you have written and hopefully buy. With a great product, a good list and a well designed sales page, you can make hundreds of thousands and even millions of naira from a single product within a few months. It all depends on how convincing your sales page is and how well you are able to promote it.
One very important rule that you should always adhere to is honesty. It is easy to make false claims and deceptive statements on your sales page and yes it might actually improve your sales in the short term but if your product does not contain or do what you claim that it does, then you have automatically become a fraudster and your name becomes tainted online. So my most important advice to intending info marketers is never ever deceive or make false claims about your product. A little exaggeration is sometimes understandable but try not to over-do it.
If you are going with the other method (autoresponder method), the fastest and most effective way to build a list is through paid advertising on platforms like Nairaland, MoneyMaker.ng, Facebook, Google adwords or popular websites and blogs. The bigger the list you are able to build and the faster you are able to build it, the bigger revenues you will get and the faster you will get a return on your initial investment. Especially if your autoresponder emails are properly written and convincing enough.
Starting Out With Information Marketing
The minimum capital you will need to start information marketing properly is about N45,000 most of which will be used for advertising. Note that you can actually start with less, but the more you are able to invest especially on advertising, the greater the profits you will make. In our case, we wrote our own e-book by ourselves and we started with an initial investment of about N60,000 spent mostly on advertising. Through continual reinvesting of our initial revenue, we were able to end up with about N2 million in profits after about 4 months.
Here are the main things needed to start a successful information marketing business:
1. A Hot Product
A well written, useful and highly demanded information product (ebook or videos) is the first key to success. The product you are selling is very critical to the success of this business because you do not expect people to be interested in what they do not feel they need. Generally, your product must be able to solve a very pressing need of the people in the niche that you are targeting. Some popular niches that are always in demand are wealth creation and making money, health and fitness (dieting, weight loss, treatments and cures etc) and sexual related like satisfying your partner in bed, weak erection, impotence, infertility etc
Another very important thing to note is that your product must be of very good quality, must be worth the cost (even more than) and must do as you say it would, if not then nothing differentiates you from the many scammers out there. If you cannot create/write your own product, you can buy the rights to sell someone else’s book or videos. Such rights are called Private label rights or Resale Rights (or Master Resale Rights or MRR).
You can get resale rights of some good products from as low as N5,000 to N25,000 in the MoneyMaker.ng Online Shop while the rights of some very powerful products may sell as high as N250,000. MoneyMaker.ng Silver Agents and Gold Agents get some free MRR books that they can use get started in the business and also for practice with the M.O.B. If you are good at writing, you could also create your own products and sell the resale rights to others for much more than you sell the normal ebook without the resale rights (this is the sweetest).
2. An Autoresponder
An autoresponder is not mandatory in information marketing but it can be very very helpful and it can boost your sales several fold because if done properly it can be very effective at convincing sceptical visitors and converting them into paying customers.
Instead of sending people directly to your sales page as done in the direct method, what you do is to use the autoresponder to collect email addresses and build a database list of prospects i.e potential buyers. It is also used to automatically send periodic email messages regarding your product to your list.
For example, in our free email lectures, we make use of an autoresponder. If you have not yet registered for the free email lectures, you can do so by visiting https://moneymaker.ng/freecourse. What we did was just to create the various lectures of the course and store them in the autoresponder configuring it in such a way that anybody who registers for the course is automatically sent a personalised email containing one new lecture every day for the next 7 days and then additional messages later on.
An autoresponder is a wonderful thing that can save you the stress of sending regular messages to your prospects. It can also help you to build trust and credibility with your target market. It is one of the most powerful tools used in information marketing. There are some companies like TrafficWave, Getresponse, Aweber, Mailchimp etc where you can pay monthly to use their online autoresponder or you can build and host your own by yourself especially if your email list is very large.
As mentioned earlier, an autoresponder is not mandatory in information marketing but it is highly recommended and has the added benefit of giving you the contact details of people who have shown some interest in what you have to offer. These types of people are easier to convince and a series of well crafted email messages can help convince more people about your product than just a brief encounter with your sales page as obtains in the direct method.
To make things easy for MoneyMaker Agents who want to get into information marketing without having to worry about all the things listed above, every agent (whether Bronze, Silver or Gold) gets a referral link that they can use to refer people to this our free 7 day course and earn commissions for any of those people that joins as an Agent or buys the course directly. This is a fast way to start earning because then all you have to worry about is how to promote the free course link and get people to register for the mini course for free and we will do the rest.
3. A Webpage (Sales Page)
Also known as a sales page, this is where you will put all the details about the product that you are selling. It will contain all the details and benefits of the product that you are selling and it is meant to convince the visitors to buy the product. An example of a sales page can be found at https://moneymaker.ng/shop/importbiz (we wrote it like a news article but it actually serves as the sales page for that package.
Now these three things listed above are not too difficult to setup as long as you have the correct guidelines. To make it easy for people living in Nigeria who wish to learn more, I explained how to do this step by step in my Masters in Online Business course. To learn more about the course, see below.
4. Lots and Lots of Visitor Traffic
The amount and rate of visitors that view your web page is known as your traffic. To succeed in information marketing you need a lot of traffic because you need as many people as possible to view your sales page or to register for your autoresponder. And this should not just be any kind of traffic, it is better if your traffic is obtained from a source that is related in some way to the product that you are selling.
There are many different sources of visitor traffic and various methods of getting visitors both free and paid. Generally the free methods take longer time to generate profits when compared to the paid methods. We shall look at all these methods in greater detail in tomorrow’s lecture.
How to Learn Information Marketing Business in Nigeria
The best way to learn information marketing and online business is to get a mentor who knows what they are doing so that they will guide you as you learn. This will make things easier and faster for you. If you will like us to mentor you then you should register for the Master of Online Business (M.O.B) Course.
You can get it from the following link (https://moneymaker.ng/moblink).
Another way to get the M.O.B course is to join MoneyMaker.ng as a Silver Agent or a Gold Agent because as a bonus you will also get access to the MOB course and the Mini importation course and you also become an affiliate and can start earning commissions plus many other benefits so if you have enough money it is better to join as (or upgrade to) the Silver or Gold Agent but if you don’t have enough money then you can buy only the MOB now and later upgrade to Agent.
See the different MoneyMaker.ng membership plans: https://moneymaker.ng/plans
See how MoneyMaker.ng works: https://moneymaker.ng/howitworks
In the next lecture, we will look at two real life case studies one of which is how you can generate N300,000 within 3 months through information marketing using the four things mentioned above. Try not to miss it.
This Article is part of our 7 day free email course. If you have not yet registered to receive the free course, you can submit your email by clicking here